I’ve shown off some of Michael Freimuth’s work here before, but I recently rediscovered some design work he did for the Chicago art-journal Proximity while delving into the annals of a tumblr account from yesteryear. The logo itself is really sharp; it’s simple, geometric, and bold, which is a holy trinity as far as I’m concerned. Not to mention it’s vaguely reminiscent of the NFPA hazmat warning stickers that you see in science labs, which gives it extra geek appeal in my books.
The inside’s just as nice. But it’s these buttons that really do it for me. “Fuck Smart, Let’s Art.” Now that’s sentiment I can get behind.