It’s hard to say no when you’ve got Humphrey Bogart and Dwight Eisenhower endorsing your product.  It’s especially hard when that product is delicious sausage and beer.  Calling themselves “Purveyors of Artisan Sausage”, the crew at Frank definitely has their niche carved out.  And their niche is hungry.

They’ve got everything from the plain hot dog, to chili cheese dogs, to the Jackalope, an antelope and rabbit sausage.  Artisan sausage is right.  And why not top it off with the of all upsizing options: “Pork It – Split any hot dog, stuff with white American cheese, wrap with bacon and deep fry.  Add $1.75″

We’ve seen people doing this kind of thing in the privacy of their own home, but to have a restaurant actively promoting it on their menu is an entirely new phenomenon.  We can’t ignore the identity work that the guys at the Decoder Ring Design Concern have done for Frank.  It’s both bold, and classic.  Not unlike our friend, the hot dog.

none | Design, Food